ResearchSocial TV ad battle heats up
The new Optimal system is an example of how a non-proprietary, stand-alone ACR technology can enable third-party applications and business models to be built around TV content. Read more »
{"source":"http:\/\/search.gigaom.com\/technology\/gps+advertising\/wijax\/383af13036138b805db0da550b1f5914","varname":"wijax_2eabf9e408ab85878714f66a9eea8635","title_element":"h2","title_class":"widget-title","title_before":"%3Ch2%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fh2%3E"}
Alerts notify you of new stories or reports as soon as they are published. They are delivered via email and can be customized by topic and frequency.
Keep an eye on the future, by getting new results in your inbox.
Use the filters below to edit your Alert.
The new Optimal system is an example of how a non-proprietary, stand-alone ACR technology can enable third-party applications and business models to be built around TV content. Read more »
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Several technologies in the mobile industry are now colliding in a way that could change how we make many of our purchases on a daily basis. For the purposes of this… Read more »
A look at some of the big stories in mobile today: hours before we start to hear the real news, some spoofed speculations on what we might s… Read more »
Google (NSDQ: GOOG) will no longer show real estate listings on Google Maps, pulling a feature that when launched in July 2009 was was perce… Read more »
Verizon Wireless continued releasing a barrage of press releases today at its developer conference in Las Vegas. As part of the onslaught, V… Read more »
CloudMade has raised $12.3 million to help build an alternative mapping platform, fueled by a fleet of volunteers using their cellphones. Th… Read more »
For most of HTC’s existence, it was a little-known cellphone manufacturer making more Windows Mobile phones than anyone else in the world. N… Read more »
Forget about earning badges, Loopt is cashing in on the “check in” trend by launching a new rewards program called Loopt Star that gives peo… Read more »
Although they’ve been working together since 2004, the CEO’s of Yahoo (NSDQ: YHOO) and Nokia (NYSE: NOK) held a press conference in Times Sq… Read more »