Technologies that enable activities such as mobile payments and highly targeted mobile advertising have long been in place. But the innovative and complex business models necessary to fuel those markets are… Read more »
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Several technologies in the mobile industry are now colliding in a way that could change how we make many of our purchases on a daily basis. For the purposes of this… Read more »
Groupon and Living Social dominate the burgeoning market for e-mail daily deals, but the landscape could change quickly as those models expand to the much more complex world of mobile. Here’s… Read more »
Google’s new App Inventor could create a wave of new apps to serve as vehicles for mobile advertisements. But with Android Market already developing a Wal-Mart-like reputation, the new do-it-yourself developer… Read more »
It was a typical slow summer week on the mobile front, but if you’re the type who likes controversy, keep an eye on the growing fracas centered on smartphones and privacy… Read more »