ResearchSocial TV ad battle heats up
The new Optimal system is an example of how a non-proprietary, stand-alone ACR technology can enable third-party applications and business models to be built around TV content. Read more »
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The new Optimal system is an example of how a non-proprietary, stand-alone ACR technology can enable third-party applications and business models to be built around TV content. Read more »
A new service delivery model of the cloud, called Mobile Backend as a Service (MBaaS), fills the gap that exists in the current cloud delivery models and offers a higher level… Read more »
The mobile platform wars heated up in a big way as 2012 came to a close: Microsoft launched Windows Phone 8, Apple continued to roll out its iPhone 5 around the… Read more »
Path announced today that it has integrated with the Nike+ FuelBand, allowing users to track their movement throughout the day and receive motivation from friends using Path. The connection marks an… Read more »
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
The buzz surrounding augmented reality has grown deafening, and for good reason. Conceptually, at least, augmented reality erases the line between the real and virtual worlds: examples include everything from those… Read more »
Aardvark, a San Francisco-based startup that touts a web-based answer service, today released a similar application for the iPhone that will let you ask friends in your social graph questions on… Read more »
Earlier this month, I moved to a new house. The new place offers me the luxury of space, which has allowed me to acquire a rowing machine to get some much-needed… Read more »
Earlier this month, India surpassed the U.S. as the second-largest mobile market (by subscriber count) in the world. With close to 280 million subscribers, it now has enough of a user… Read more »