Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Google’s new App Inventor could create a wave of new apps to serve as vehicles for mobile advertisements. But with Android Market already developing a Wal-Mart-like reputation, the new do-it-yourself developer… Read more »
Well, it’s not the first turn-by-turn GPS navigation application in the App Store, but industry heavyweight TomTom has finally pushed out its entry. It became available late Sunday night, with versions… Read more »
You can’t have pizza without cheese, socks without shoes, a sandwich without bread, or a complete week without hearing about the freshest iPhone apps. Before I present you with a hand-picked… Read more »
I’m a big hockey fan — cheering on the Colorado Avalanche and playing whenever I get the chance. So when HockeyGPS (free) came out for the iPhone and iPod touch, I had… Read more »
This week I pick my 12 favorite apps of the year as we lead 2008 around the back and shoot it’s face off, while gently beckoning a fresh-faced 2009 through the… Read more »