In Netflix’s subscription-based on-demand world, viewership is cumulative. Measuring it at any given point in time might give you a number, but that number has little correlation with the content’s value… Read more »
The purpose of the on-screen guide has shifted too. While the main objective is still to provide information on television programming, the EPG has the potential to be a much broader… Read more »
A new category of digital media has emerged in the living room: social TV. This relatively new concept can be defined as any application, website or software that allows viewers to… Read more »
Wal-Mart owned OTT platform VUDU also went toe-to-toe with traditional cable and satellite distributors, securing rights to show movies in a new, premium VOD window being created by the studios alongside… Read more »