The shift from fixed to mobile platforms has the potential to disrupt the TV advertising economy by enabling new ways to aggregate, measure and engage with audiences beyond the exclusive control… Read more »
Visual storytelling means having a clear strategy for connecting visuals back to your brand strategy and for measuring engagement, reach, visibility, and referrals. Read more »
Just as movies were different from Broadway and television shows were different from feature films, every form of online media is also different. Network speeds and availability of the network along… Read more »
Longreads is a virtual startup with five part-timers and funded primarily by members. And it has quietly energized the demand for in-depth storytelling on the web, thanks (ironically) to the rise… Read more »
Yahoo has stepped up its mobile shopping spree as it pursue its goal of becoming an aggregator of customized mobile content. But it must keep a few other factors in mind… Read more »
A recent survey found that 76 percent of respondents store their digital photos on multiple devices using multiple services.That means ample opportunity exists for companies offering solutions that tackle this “dispersed… Read more »
Delivering a positive web experience has become exceedingly more complex as the access environment has shifted from a desktop-centric vision to one that is increasingly focused on mobile devices Read more »
The mobile platform wars heated up in a big way as 2012 came to a close: Microsoft launched Windows Phone 8, Apple continued to roll out its iPhone 5 around the… Read more »
A new iPad magazine called Paragraph Shorts curates the “best short stories” from across the web and presents them in a Flipboard-like interface. The free app aims to add value through… Read more »
Many of the biggest stories in the connected consumer space occurred mostly offstage in 2012. Apple conducted behind-the-scenes discussions about rolling out new media services in 2013 and beyond. Google spent… Read more »