A new category of digital media has emerged in the living room: social TV. This relatively new concept can be defined as any application, website or software that allows viewers to… Read more »
Several technologies in the mobile industry are now colliding in a way that could change how we make many of our purchases on a daily basis. For the purposes of this… Read more »
The consumer draw of free apps over paid apps has been well-documented, and so has the rise of in-app payments as a route to making money fr… Read more »
Apple’s Siri ad featuring the jolly old elf was 2011’s most effective holiday advertisement according to viewer reaction as measured by Ace Metrix, a TV ad analysis firm. The Apple spot… Read more »
Has iPhone hype gone into the stratosphere or is this just a ploy to get a company’s name into the press? A new survey claims to have found… Read more »