Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Several technologies in the mobile industry are now colliding in a way that could change how we make many of our purchases on a daily basis. For the purposes of this… Read more »
Verizon Wireless continued releasing a barrage of press releases today at its developer conference in Las Vegas. As part of the onslaught, V… Read more »
– iPhone vs. iPod Touch demographics: While Apple (NSDQ: AAPL) has sold about 21 million iPhones, it inflates the numbers by including iPod… Read more »