Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Verizon Wireless continued releasing a barrage of press releases today at its developer conference in Las Vegas. As part of the onslaught, V… Read more »
This week I pick my 12 favorite apps of the year as we lead 2008 around the back and shoot it’s face off, while gently beckoning a fresh-faced 2009 through the… Read more »