Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Several technologies in the mobile industry are now colliding in a way that could change how we make many of our purchases on a daily basis. For the purposes of this… Read more »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture… Read more »
WhitePages’ new local discovery app is launching on Android first, in part because the platform allows it the ability to better track the efficacy of location-based ads. It’s another sign that… Read more »
Location-based marketing still suffers from user-privacy issues, user awareness and a lack of extensive local advertising networks. But the combination of GPS-enabled location pinpointing and the embrace of social networks has… Read more »
But the Cupertino giant also experienced growing pains in its new mobile advertising business as it began to take on Google and a host of other players. Read more »