Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
The biggest story in mobile last year came to an abrupt (if predictable) conclusion in December when AT&T threw in the towel on its effort to acquire T-Mobile USA for $39… Read more »
Monthly figures out today from mobile ad network Millennial Media indicate that the mobile network that is benefiting most of all from the s… Read more »
Microsoft is reportedly hoping to extend its recent spending spree by entering negotiations to acquire Nokia. While it would be a huge gamble, here’s how it could make a takeover of… Read more »