Spending in the mobile advertising space will be approximately $4 billion worldwide this year, so despite perceptions to the contrary, we can safely assume it’s an area to watch in the… Read more »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture… Read more »
Location-based marketing still suffers from user-privacy issues, user awareness and a lack of extensive local advertising networks. But the combination of GPS-enabled location pinpointing and the embrace of social networks has… Read more »