Mandalay Digital plans to combine Appia with its own mobile business Digital Turbine to create a marketing network that will bring mobile carriers back to the table when it comes to… Read more »
Over-the-top (OTT) messaging applications have upended the mobile operators’ highly profitable short messaging services (SMS) business. The traditional mobile-messaging value chain is changing as upstart OTT players attack the carriers’ control… Read more »
Lose your love handles, call your mom more often, get that promotion: If you’re like many of us, you’re already thinking over some New Year’s resolutions that will make you a… Read more »
When it comes to the promise of data as the currency of the web, the current state of affairs has privacy advocates and many consumers up in arms. But it doesn’t… Read more »
Connectivity changes everything. That’s the credo driving just about every corner of our day-to-day lives. As human beings, we are now connected to one another through not just our social networks… Read more »
As our demand for data increases, so too do the number of mobile devices and services. Add to that the infrastructure needed to support such connectivity, and a wide, complex picture… Read more »
Much of this growth will be driven by the emergence of NFC technology and contactless payments. The existing NFC-enabled POS infrastructure in developed regions such as the U.S., Europe and Japan,… Read more »
Location-based marketing still suffers from user-privacy issues, user awareness and a lack of extensive local advertising networks. But the combination of GPS-enabled location pinpointing and the embrace of social networks has… Read more »