ResearchDon’t write NFC off just yet
NFC has failed to see any real uptake in most Western markets, and Bluetooth-based technologies like Apple’s iBeacon are suddenly getting a lot of attention. But there are a few reasons… Read more »
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NFC has failed to see any real uptake in most Western markets, and Bluetooth-based technologies like Apple’s iBeacon are suddenly getting a lot of attention. But there are a few reasons… Read more »
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Much of this growth will be driven by the emergence of NFC technology and contactless payments. The existing NFC-enabled POS infrastructure in developed regions such as the U.S., Europe and Japan,… Read more »
Location-based marketing still suffers from user-privacy issues, user awareness and a lack of extensive local advertising networks. But the combination of GPS-enabled location pinpointing and the embrace of social networks has… Read more »
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