In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices. Advertisements… Read more »
Apple’s mysterious approval policies for its App Store have managed to infuriate developers and draw the attention of congressional do-gooders. So why does it stubbornly insist on being the exclusive distributor… Read more »
Apple’s App Store has been described as “a virtual gold mine” where crafty garage developers can get rich hawking everything from a birdwatching offering to a flatulence simulator to a faux… Read more »