Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices. Advertisements… Read more »
A year after the HTC G1 made its debut with T-Mobile USA, Android is getting legs. And that growth could give mobile advertising the push it has long needed to gain… Read more »
Apple’s mysterious approval policies for its App Store have managed to infuriate developers and draw the attention of congressional do-gooders. So why does it stubbornly insist on being the exclusive distributor… Read more »
Apple’s App Store has been described as “a virtual gold mine” where crafty garage developers can get rich hawking everything from a birdwatching offering to a flatulence simulator to a faux… Read more »