Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
Android and Apple (NSDQ: AAPL) have the greatest mindshare among mobile developers, but if you were wondering who is the strongest third pla… Read more »
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices. Advertisements… Read more »
A year after the HTC G1 made its debut with T-Mobile USA, Android is getting legs. And that growth could give mobile advertising the push it has long needed to gain… Read more »