Android app downloads are expected to overtake iPhone apps this year for the first time, according to research firm Ovum, and will nearly double iPhone downloads by 2016. The growth in… Read more »
New iPhone MMORPG Please Stay Calm takes a lot of what makes freemium gaming titles successful on the App Store, and adds in a dash of zombies, and a heaping helping… Read more »
iPhone photography app Camera+ recently crossed the 2 million copies sold mark. Developer taptaptap shared some info regarding the app’s success to date, and also provided us an inside look into… Read more »
Events last week underscored how big a revenue source in-app purchasing is for mobile platform providers. In three separate moves, Apple, Google and Research in Motion, who typically take 30 percent… Read more »
App analytics firm Distimo reported that 49 percent of the revenue on iPhone apps came from in-app purchases in both free and paid apps. The news underscores the importance of in-app… Read more »
Offering freemium versions of mobile apps is a now a full-fledged trend, so shouldn’t all app developers employ the model? Not so fast. The strategy has worked, but it requires understanding… Read more »
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices. Advertisements… Read more »