ResearchFacebook just gave local businesses a big boost
Facebook introduced a new location-based ad platform this week that should appeal to the mom-and-pop businesses that may have kept mobile advertising at arm’s length. Read more »
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Facebook introduced a new location-based ad platform this week that should appeal to the mom-and-pop businesses that may have kept mobile advertising at arm’s length. Read more »
Retailers are scrambling to deploy beacons in an effort to engage with consumers who are already in the store. But retailers who don’t leverage beacons wisely and judiciously will slow growth… Read more »
Dramatic increases in its mobile business drove another successful quarter for Facebook, sending shares soaring. And while app install ads are playing a huge role in that success, there are several… Read more »
Foursquare recently announced plans to spit its app in two in an effort to take on Yelp, Google and others in local mobile search and discovery. It’s a risky move that… Read more »
It’s true that smartphones and tablets are increasingly giving brick-and-mortar retailers the chance to blur the lines between online and offline marketing. But those retailers typically have to sift through an… Read more »
Tablets may be fueling the growth of the mobile advertising industry because of their fast-growing penetration, longer user sessions and higher click-through rates. But as location plays a larger role, mobile… Read more »
After years of failing to live up to the hype, the mobile ad market is getting legs in a big way. And that will only continue as some major challenges are… Read more »
Google has taken a page from Apple’s playbook by adding location-based offers to its Search app for Android. The move underscores the importance of giving both consumers and retailers a reason… Read more »
Twitter is reportedly preparing to launch a service that would enable advertisers to send promoted messages to users within a specific proximity of their businesses. If it’s done wisely, the offering… Read more »
Smartphones and tablets are often heaped together in the broad category of “mobile advertising,” but they’re two very different kinds of devices. And they generally require different strategies when it comes… Read more »