Why check your phone for deals when you can check your car dashboard instead? Ford has integrated deal-broker Roximity’s location-based offers app with its Sync connected car platform, allowing drivers to… Read more »
Advertisers have long been enamored with the promise of location-based advertising (LBA). To date, however, national advertisers’ and agencies’ enthusiasm has been tempered by fragmented audiences, and advertisers and agencies have… Read more »
PayPal isn’t just building out a point-of-sale transaction network. It’s looking to engage consumers well before they set foot in a store. The company says its WHERE location-based ad network will… Read more »
The future of coupons is moving toward digital and mobile, something that startup SavingStar is taking full advantage of. The company told me it has hit half a million users since… Read more »
EBay is buying location-based service and ad network WHERE in a deal that gives it added ability to drive more local and offline commerce. The pick-up will add important talent and… Read more »
At the same time, Facebook has yet to enter this fray; its potential role is just one of the question marks hanging above geolocation services in the second quarter. Read more »