Waze has introduced ads to its popular mobile navigation app, enabling retailers and others to deliver pitches alongside users’ routes. The move underscores the vast potential of location-based ads, but it… Read more »
Crowd-sourced navigation app Waze is launching its own ad platform, allowing advertisers to insert ads that users can see on their maps and search results when they navigate to their destination… Read more »
Waze, the crowdsourced traffic app, is trying to save people money as well as time. The company is unveiling a discount fuel service that lets users receive 5-10 cents off each… Read more »
Waze, the smart crowd-source traffic information application, has picked up $30 million in a Series C round of funding as it looks to capitalize on a burgeoning international opportunity, particularly in… Read more »
While almost no one is looking forward to Los Angeles’ so-called Carmageddon, an upcoming closure of a busy freeway, crowd-sourced traffic app Waze sees an opportunity to shine. The company is… Read more »
Location-based shopping services (LBS) have made many headlines recently, and studies have shown that users actually like receiving ads and offers well-targeted to their interests. Couple that with an influx of… Read more »
Waze today launches version 2.0 of its social-based navigation and mapping application, adding a number of small changes and one big feature. The new Waze Groups allows users to create small… Read more »