Facebook hit the user metrics on mobile in January that moved the company into mobile territory, but it was the second quarter earnings released Wednesday that proved that the money is… Read more »
A new deal with a large ad-buying firm will be worth hundreds of millions of dollars over a multi-year period, the Financial Times reports. Read more »
Twitter has further refined its advertising product allowing companies to target ads specifically to the words a user tweets, potentially making ads more relevant to users in real time. Read more »
After years of speculation about a “Facebook Phone,” Facebook finally rolled out its version of the deeply-integrated Facebook mobile experience. But aside from a slightly nicer messaging and greater ad opportunities… Read more »
Why does one person’s timeline look totally different from another person’s, even if they share many of the same friends and like the same brands? Facebook responded to recent criticism over… Read more »
Twitter has raised more money from mobile advertising than web advertising in many instances this past quarter, Twitter CEO Dick Costolo said Tuesday, demonstrating the platform’s success at earning mobile dollars… Read more »