ResearchMobile ad mediation is emerging as a powerful tool — for the right publishers
Mobile app publishers are increasingly turning to ad network mediation to boost ad revenues and optimize fill rates in markets around the world. Read more »
{"source":"http:\/\/search.gigaom.com\/technology\/mobile-advertising\/wijax\/383af13036138b805db0da550b1f5914?authors=colingibbs","varname":"wijax_fdadeb1cef051a870bf0edeeeaa46a46","title_element":"h2","title_class":"widget-title","title_before":"%3Ch2%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fh2%3E"}
Alerts notify you of new stories or reports as soon as they are published. They are delivered via email and can be customized by topic and frequency.
Keep an eye on the future, by getting new results in your inbox.
Use the filters below to edit your Alert.
Mobile app publishers are increasingly turning to ad network mediation to boost ad revenues and optimize fill rates in markets around the world. Read more »
Smartphones will play a major role in how consumers shop and engage with retailers this holiday season. Retailers should focus on a few crucial areas to fully capitalize on that trend. Read more »
MCX should focus on improving its CurrentC mobile payments offering and stop prohibiting its retail partners from using Apple Pay and other competing systems. Read more »
Facebook introduced a new location-based ad platform this week that should appeal to the mom-and-pop businesses that may have kept mobile advertising at arm’s length. Read more »
Retailers are scrambling to deploy beacons in an effort to engage with consumers who are already in the store. But retailers who don’t leverage beacons wisely and judiciously will slow growth… Read more »
Dramatic increases in its mobile business drove another successful quarter for Facebook, sending shares soaring. And while app install ads are playing a huge role in that success, there are several… Read more »
Mobile advertisers continue to struggle to deliver targeted marketing campaigns in mobile, largely because cookies are much less important on smartphones than on PCs. Verizon recently joined Google, Facebook and others… Read more »
Deep linking is quickly emerging as a powerful tool to ramp up traffic to apps and boost mobile advertising campaigns. Leveraging deep links in these early days requires some time and… Read more »
The worldwide mobile ad market has become a two-horse race between the dominant Google and the upstart Facebook. But Twitter is quietly laying the groundwork to make big strides over the… Read more »
It’s true that smartphones and tablets are increasingly giving brick-and-mortar retailers the chance to blur the lines between online and offline marketing. But those retailers typically have to sift through an… Read more »