Mandalay Digital plans to combine Appia with its own mobile business Digital Turbine to create a marketing network that will bring mobile carriers back to the table when it comes to… Read more »
If Twitter is broken, it shouldn’t be that hard to fix. Most of Twitter’s ailments are self-inflicted, and curable by a dose of focus. It must define and serve its audience… Read more »
Facebook introduced a new location-based ad platform this week that should appeal to the mom-and-pop businesses that may have kept mobile advertising at arm’s length. Read more »
Dramatic increases in its mobile business drove another successful quarter for Facebook, sending shares soaring. And while app install ads are playing a huge role in that success, there are several… Read more »
Mobile advertisers continue to struggle to deliver targeted marketing campaigns in mobile, largely because cookies are much less important on smartphones than on PCs. Verizon recently joined Google, Facebook and others… Read more »
Deep linking is quickly emerging as a powerful tool to ramp up traffic to apps and boost mobile advertising campaigns. Leveraging deep links in these early days requires some time and… Read more »
The worldwide mobile ad market has become a two-horse race between the dominant Google and the upstart Facebook. But Twitter is quietly laying the groundwork to make big strides over the… Read more »
Google remains the dominant player in the mobile advertising market, but the company has struggled to capitalize the surging use of smartphone apps. Facebook, on the other hand, has quickly made… Read more »
Yahoo is taking a page from Facebook’s playbook by placing click-to-download ads from app publishers looking to ramp up distribution of their offerings. It’s a wise move from a company that… Read more »
Facebook has dropped two mobile advertising partners for violating its policies regarding user privacy. The move should be noticed by a mobile ad industry that continues to try to find the… Read more »