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	<title>Gigaom Search &#187; Technologies and Products &#187; mobile advertising</title>
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		<title>Mobile ad mediation is emerging as a powerful tool &#8212; for the right publishers</title>
		<link>http://research.gigaom.com/2014/12/mobile-ad-mediation-is-emerging-as-a-powerful-tool-for-the-right-publishers/</link>
		<comments>http://research.gigaom.com/2014/12/mobile-ad-mediation-is-emerging-as-a-powerful-tool-for-the-right-publishers/#comments</comments>
		<pubDate>Wed, 10 Dec 2014 14:00:18 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[in-app advertising]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
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		<guid isPermaLink="false">http://research.gigaom.com/?p=242633</guid>
		<description><![CDATA[Mobile app publishers are increasingly turning to ad network mediation to boost ad revenues and optimize fill rates in markets around the world.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mandalay Digital buys Appia for $100M to bring carriers back to the app market</title>
		<link>https://gigaom.com/2014/11/13/mandalay-digital-buys-appia-for-100m-to-bring-carriers-back-to-the-app-market/</link>
		<comments>https://gigaom.com/2014/11/13/mandalay-digital-buys-appia-for-100m-to-bring-carriers-back-to-the-app-market/#comments</comments>
		<pubDate>Thu, 13 Nov 2014 22:27:53 +0000</pubDate>
		<dc:creator><![CDATA[Kevin Fitchard]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertiser network]]></category>
		<category><![CDATA[app distribution]]></category>
		<category><![CDATA[App Stores]]></category>
		<category><![CDATA[contextual advertising]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=888856</guid>
		<description><![CDATA[Mandalay Digital plans to combine Appia with its own mobile business Digital Turbine to create a marketing network that will bring mobile carriers back to the table when it comes to&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/13/mandalay-digital-buys-appia-for-100m-to-bring-carriers-back-to-the-app-market/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>Why Google Will Remain King of Mobile Advertising</title>
		<link>http://research.gigaom.com/2014/11/why-google-will-remain-king-of-mobile-advertising/</link>
		<comments>http://research.gigaom.com/2014/11/why-google-will-remain-king-of-mobile-advertising/#comments</comments>
		<pubDate>Thu, 13 Nov 2014 06:25:32 +0000</pubDate>
		<dc:creator><![CDATA[Mark Beccue]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[Google revenues]]></category>
		<category><![CDATA[Mark Beccue]]></category>
		<category><![CDATA[traffic acquisition costs]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:GOOG]]></category>
		
		<guid isPermaLink="false">http://research.gigaom.com/?p=240170</guid>
		<description><![CDATA[Investors were not happy with Google’s recent 3Q 2014 results, primarily pointing to the continued decline of mobile CPCs (2% y/y). Some critics are circling – is Google vulnerable as mobile&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>How to fix Twitter</title>
		<link>https://gigaom.com/2014/11/09/how-to-fix-twitter/</link>
		<comments>https://gigaom.com/2014/11/09/how-to-fix-twitter/#comments</comments>
		<pubDate>Sun, 09 Nov 2014 14:00:42 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NSDQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://gigaom.com/?p=887115</guid>
		<description><![CDATA[If Twitter is broken, it shouldn’t be that hard to fix. Most of Twitter’s ailments are self-inflicted, and curable by a dose of focus. It must define and serve its audience&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/11/09/how-to-fix-twitter/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>What retailers need to know about mobile this holiday season</title>
		<link>http://research.gigaom.com/2014/11/what-retailers-need-to-know-about-mobile-this-holiday-season/</link>
		<comments>http://research.gigaom.com/2014/11/what-retailers-need-to-know-about-mobile-this-holiday-season/#comments</comments>
		<pubDate>Wed, 05 Nov 2014 14:00:10 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?p=240489</guid>
		<description><![CDATA[Smartphones will play a major role in how consumers shop and engage with retailers this holiday season. Retailers should focus on a few crucial areas to fully capitalize on that trend.]]></description>
		<wfw:commentRss>http://research.gigaom.com/2014/11/what-retailers-need-to-know-about-mobile-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The folly of MCX&#8217;s exclusivity mandate</title>
		<link>http://research.gigaom.com/2014/10/the-folly-of-mcxs-exclusivity-mandate/</link>
		<comments>http://research.gigaom.com/2014/10/the-folly-of-mcxs-exclusivity-mandate/#comments</comments>
		<pubDate>Wed, 29 Oct 2014 13:12:10 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?p=239962</guid>
		<description><![CDATA[MCX should focus on improving its CurrentC mobile payments offering and stop prohibiting its retail partners from using Apple Pay and other competing systems.]]></description>
		<wfw:commentRss>http://research.gigaom.com/2014/10/the-folly-of-mcxs-exclusivity-mandate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook just gave local businesses a big boost</title>
		<link>http://research.gigaom.com/2014/10/facebook-just-gave-local-businesses-a-big-boost/</link>
		<comments>http://research.gigaom.com/2014/10/facebook-just-gave-local-businesses-a-big-boost/#comments</comments>
		<pubDate>Fri, 10 Oct 2014 22:40:04 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?p=238978</guid>
		<description><![CDATA[Facebook introduced a new location-based ad platform this week that should appeal to the mom-and-pop businesses that may have kept mobile advertising at arm's length.]]></description>
		<wfw:commentRss>http://research.gigaom.com/2014/10/facebook-just-gave-local-businesses-a-big-boost/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beacons teem with potential &#8212; and peril</title>
		<link>http://research.gigaom.com/2014/08/beacons-teem-with-potential-and-peril/</link>
		<comments>http://research.gigaom.com/2014/08/beacons-teem-with-potential-and-peril/#comments</comments>
		<pubDate>Fri, 01 Aug 2014 22:46:26 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?p=234342</guid>
		<description><![CDATA[Retailers are scrambling to deploy beacons in an effort to engage with consumers who are already in the store. But retailers who don't leverage beacons wisely and judiciously will slow growth&#8230;]]></description>
		<wfw:commentRss>http://research.gigaom.com/2014/08/beacons-teem-with-potential-and-peril/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook and mobile: This is just the beginning</title>
		<link>http://research.gigaom.com/2014/07/facebook-and-mobile-this-is-just-the-beginning/</link>
		<comments>http://research.gigaom.com/2014/07/facebook-and-mobile-this-is-just-the-beginning/#comments</comments>
		<pubDate>Fri, 25 Jul 2014 17:58:43 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[app install ads]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:FB]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
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		<category domain="http://search.gigaom.com/stock/"><![CDATA[NYSE:TWTR]]></category>
		
		<guid isPermaLink="false">http://research.gigaom.com/?p=233821</guid>
		<description><![CDATA[Dramatic increases in its mobile business drove another successful quarter for Facebook, sending shares soaring. And while app install ads are playing a huge role in that success, there are several&#8230;]]></description>
		<wfw:commentRss>http://research.gigaom.com/2014/07/facebook-and-mobile-this-is-just-the-beginning/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New life for QR codes</title>
		<link>http://research.gigaom.com/2014/07/new-life-for-qr-codes/</link>
		<comments>http://research.gigaom.com/2014/07/new-life-for-qr-codes/#comments</comments>
		<pubDate>Wed, 09 Jul 2014 14:50:38 +0000</pubDate>
		<dc:creator><![CDATA[Laura Stuart]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?p=232757</guid>
		<description><![CDATA[In his Weekly Update, Colin Gibbs, the Gigaom Research curator for mobile, notes that 'While NFC struggles, QR codes slog on'. The QR (Quick Response) codes that got their start in&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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