Mobile advertisers continue to struggle to deliver targeted marketing campaigns in mobile, largely because cookies are much less important on smartphones than on PCs. Verizon recently joined Google, Facebook and others… Read more »
Deep linking is quickly emerging as a powerful tool to ramp up traffic to apps and boost mobile advertising campaigns. Leveraging deep links in these early days requires some time and… Read more »
The worldwide mobile ad market has become a two-horse race between the dominant Google and the upstart Facebook. But Twitter is quietly laying the groundwork to make big strides over the… Read more »
It’s true that smartphones and tablets are increasingly giving brick-and-mortar retailers the chance to blur the lines between online and offline marketing. But those retailers typically have to sift through an… Read more »
Google remains the dominant player in the mobile advertising market, but the company has struggled to capitalize the surging use of smartphone apps. Facebook, on the other hand, has quickly made… Read more »
Twitter’s ad rates declined again in the fourth quarter of 2013, extending a slide that began in the beginning of 2012. But I think last fall’s acquisition of the mobile ad… Read more »
Yahoo is taking a page from Facebook’s playbook by placing click-to-download ads from app publishers looking to ramp up distribution of their offerings. It’s a wise move from a company that… Read more »
Urban Airship used Mobile World Congress this week to plug a new product that helps retailers use Apple’s iBeacon technology to deliver targeted push messages to shoppers in the store. But… Read more »
Facebook has dropped two mobile advertising partners for violating its policies regarding user privacy. The move should be noticed by a mobile ad industry that continues to try to find the… Read more »
Facebook just broke ties with two companies that helped it collect information about app revenues because they breached Facebook’s rules on using customer data. Read more »