ResearchCost per Engaged User by Targeting Method, Second Quarter 2009
CPEU is calculated by dollar spent on a campaign divided by the unique sessions delivered by the campaign. Read more »
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CPEU is calculated by dollar spent on a campaign divided by the unique sessions delivered by the campaign. Read more »
Aquto’s use of AT&T’s controversial new subsidized internet program is definitely benign: it’s compensating mobile users for data consumed while viewing ads. But is its use case typical or the exception? Read more »
The mobile app market is often compared to a gold rush, with developers playing the role of miners looking to strike it rich. But like any gold rush, there are huge… Read more »
A growing base of worldwide email users coupled with the emergence of wearable devices will present unprecedented opportunities for email marketers. But many of those players still fail to leverage mobile… Read more »
Mobile played a huge role in online sales over the holiday season, but shoppers are clearly using their smartphones very differently than their tablets. Online retailers can boost their sales to… Read more »
Tablets may be fueling the growth of the mobile advertising industry because of their fast-growing penetration, longer user sessions and higher click-through rates. But as location plays a larger role, mobile… Read more »
Changing the fabric of the long standing television industry is more than just a matter of convenience for Google – it’s clearly a goal and perhaps even a necessity. Read more »
The U.S. mobile payments market is seeing a tremendous amount of consolidation in recent weeks. That activity will ramp up in the coming months, speeding the evolution of the overall market… Read more »
A recent survey indicates while some retailers are increasing their mobile marketing spends, many others are staying on the sidelines as the market evolves. That’s a shame because some basic mobile… Read more »
Mobile marketers are increasingly focused on analytics to help them deliver the right ads to the right users at the right time and place. The importance of analytics will grow dramatically… Read more »