Facebook is overstating the importance of its cookie-free ad server, but Google’s DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for… Read more »
Dramatic increases in its mobile business drove another successful quarter for Facebook, sending shares soaring. And while app install ads are playing a huge role in that success, there are several… Read more »
While a mobile app must fulfill its core function, it must also continue a dialog with its users to remain relevant. Doing so requires ongoing, intelligent, targeted outreach to customers and… Read more »
Mobile advertisers continue to struggle to deliver targeted marketing campaigns in mobile, largely because cookies are much less important on smartphones than on PCs. Verizon recently joined Google, Facebook and others… Read more »
Deep linking is quickly emerging as a powerful tool to ramp up traffic to apps and boost mobile advertising campaigns. Leveraging deep links in these early days requires some time and… Read more »
The worldwide mobile ad market has become a two-horse race between the dominant Google and the upstart Facebook. But Twitter is quietly laying the groundwork to make big strides over the… Read more »
Aquto’s use of AT&T’s controversial new subsidized internet program is definitely benign: it’s compensating mobile users for data consumed while viewing ads. But is its use case typical or the exception? Read more »
Mobile marketers are increasingly focused on analytics to help them deliver the right ads to the right users at the right time and place. The importance of analytics will grow dramatically… Read more »
After years of failing to live up to the hype, the mobile ad market is getting legs in a big way. And that will only continue as some major challenges are… Read more »
Facebook has gained a lot of ground in the last 18 months by making it easier for advertisers to buy inventory and track their campaigns. The next step is building out… Read more »