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	<title>Gigaom Search &#187; Technologies and Products &#187; mobile marketing</title>
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		<title>Mobile ad mediation is emerging as a powerful tool &#8212; for the right publishers</title>
		<link>http://research.gigaom.com/2014/12/mobile-ad-mediation-is-emerging-as-a-powerful-tool-for-the-right-publishers/</link>
		<comments>http://research.gigaom.com/2014/12/mobile-ad-mediation-is-emerging-as-a-powerful-tool-for-the-right-publishers/#comments</comments>
		<pubDate>Wed, 10 Dec 2014 14:00:18 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[in-app advertising]]></category>
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		<guid isPermaLink="false">http://research.gigaom.com/?p=242633</guid>
		<description><![CDATA[Mobile app publishers are increasingly turning to ad network mediation to boost ad revenues and optimize fill rates in markets around the world.]]></description>
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		<title>The near future for beacons may not lie in retail</title>
		<link>http://research.gigaom.com/2014/12/the-near-future-for-beacons-may-not-lie-in-retail/</link>
		<comments>http://research.gigaom.com/2014/12/the-near-future-for-beacons-may-not-lie-in-retail/#comments</comments>
		<pubDate>Wed, 03 Dec 2014 14:00:07 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[location-based marketing]]></category>
		<category><![CDATA[proximity marketing]]></category>
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		<guid isPermaLink="false">http://research.gigaom.com/?p=242294</guid>
		<description><![CDATA[Retailers are scrambling to leverage the power of beacons powered by Bluetooth low energy (BLE), but the technology may gain ground in other scenarios before users begin to embrace it in&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What retailers need to know about mobile this holiday season</title>
		<link>http://research.gigaom.com/2014/11/what-retailers-need-to-know-about-mobile-this-holiday-season/</link>
		<comments>http://research.gigaom.com/2014/11/what-retailers-need-to-know-about-mobile-this-holiday-season/#comments</comments>
		<pubDate>Wed, 05 Nov 2014 14:00:10 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?p=240489</guid>
		<description><![CDATA[Smartphones will play a major role in how consumers shop and engage with retailers this holiday season. Retailers should focus on a few crucial areas to fully capitalize on that trend.]]></description>
		<wfw:commentRss>http://research.gigaom.com/2014/11/what-retailers-need-to-know-about-mobile-this-holiday-season/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The folly of MCX&#8217;s exclusivity mandate</title>
		<link>http://research.gigaom.com/2014/10/the-folly-of-mcxs-exclusivity-mandate/</link>
		<comments>http://research.gigaom.com/2014/10/the-folly-of-mcxs-exclusivity-mandate/#comments</comments>
		<pubDate>Wed, 29 Oct 2014 13:12:10 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?p=239962</guid>
		<description><![CDATA[MCX should focus on improving its CurrentC mobile payments offering and stop prohibiting its retail partners from using Apple Pay and other competing systems.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How publishers can make the most of mobile advertising</title>
		<link>http://research.gigaom.com/report/how-publishers-can-make-the-most-of-mobile-advertising/</link>
		<comments>http://research.gigaom.com/report/how-publishers-can-make-the-most-of-mobile-advertising/#comments</comments>
		<pubDate>Tue, 28 Oct 2014 19:09:49 +0000</pubDate>
		<dc:creator><![CDATA[Aram Sinnreich]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[mobile advertising market]]></category>
		<category><![CDATA[programmatic media buying]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-report&#038;p=239868/</guid>
		<description><![CDATA[Mobile marketing is undergoing a period of rapid growth and maturation and has adopted many innovations first pioneered in web display ads, including programmatic inventory sales.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook&#8217;s new Atlas is a real threat to Google display dominance</title>
		<link>https://gigaom.com/2014/10/05/facebooks-new-atlas-is-a-real-threat-to-google-display-dominance/</link>
		<comments>https://gigaom.com/2014/10/05/facebooks-new-atlas-is-a-real-threat-to-google-display-dominance/#comments</comments>
		<pubDate>Sun, 05 Oct 2014 14:41:18 +0000</pubDate>
		<dc:creator><![CDATA[David Card]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cross-device targeting]]></category>
		<category><![CDATA[marketing technologies]]></category>
		<category><![CDATA[online-advertising]]></category>
		<category><![CDATA[real time bidding]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=878048</guid>
		<description><![CDATA[Facebook is overstating the importance of its cookie-free ad server, but Google's DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/10/05/facebooks-new-atlas-is-a-real-threat-to-google-display-dominance/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<item>
		<title>Mobile marketing: four emerging trends</title>
		<link>http://research.gigaom.com/report/mobile-marketing-four-emerging-trends/</link>
		<comments>http://research.gigaom.com/report/mobile-marketing-four-emerging-trends/#comments</comments>
		<pubDate>Wed, 01 Oct 2014 15:39:05 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cross-device targeting]]></category>
		<category><![CDATA[iBeacons]]></category>
		<category><![CDATA[native ads]]></category>
		<category><![CDATA[native advertising]]></category>
		<category><![CDATA[real time bidding]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?post_type=go-report&#038;p=238052/</guid>
		<description><![CDATA[Beacons, cross-device marketing, real-time bidding, and native ads are emerging to help marketers deliver the right ads to the most appropriate users at the optimal time and place. ]]></description>
		<wfw:commentRss>http://research.gigaom.com/report/mobile-marketing-four-emerging-trends/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Skyhook plays the beacon game, building context into its Wi-Fi geo-location platform</title>
		<link>https://gigaom.com/2014/09/24/skyhook-plays-the-beacon-game-building-context-into-its-wi-fi-geo-location-platform/</link>
		<comments>https://gigaom.com/2014/09/24/skyhook-plays-the-beacon-game-building-context-into-its-wi-fi-geo-location-platform/#comments</comments>
		<pubDate>Wed, 24 Sep 2014 19:17:55 +0000</pubDate>
		<dc:creator><![CDATA[Kevin Fitchard]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[geo-location]]></category>
		<category><![CDATA[Wi-Fi location]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:SBUX]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=875730</guid>
		<description><![CDATA[There's a lot Skyhook can tell about you based on the Wi-Fi networks you cross everyday. It's putting that info to work with a more refined set of geofencing and profiling&#8230;]]></description>
		<wfw:commentRss>https://gigaom.com/2014/09/24/skyhook-plays-the-beacon-game-building-context-into-its-wi-fi-geo-location-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile website development 101 (because so many are still flunking)</title>
		<link>http://research.gigaom.com/2014/09/mobile-website-development-101-because-so-many-are-still-flunking/</link>
		<comments>http://research.gigaom.com/2014/09/mobile-website-development-101-because-so-many-are-still-flunking/#comments</comments>
		<pubDate>Wed, 17 Sep 2014 13:00:47 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[mobile developers]]></category>
		<category><![CDATA[mobile-web]]></category>

		<guid isPermaLink="false">http://research.gigaom.com/?p=237261</guid>
		<description><![CDATA[Political campaigns, SMBs and other organizations are still failing to build websites that are optimized for mobile phones. They can change that by addressing several fundamental factors.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Apple Pay: What it needs, and what it could mean</title>
		<link>http://research.gigaom.com/2014/09/apple-pay-what-it-needs-and-what-it-could-mean/</link>
		<comments>http://research.gigaom.com/2014/09/apple-pay-what-it-needs-and-what-it-could-mean/#comments</comments>
		<pubDate>Wed, 10 Sep 2014 13:00:49 +0000</pubDate>
		<dc:creator><![CDATA[Colin Gibbs]]></dc:creator>
				<category><![CDATA[Uncategorized]]></category>
<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:AAPL]]></category>
		<category domain="http://search.gigaom.com/stock/"><![CDATA[NASDAQ:GOOG]]></category>
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		<guid isPermaLink="false">http://research.gigaom.com/?p=236752</guid>
		<description><![CDATA[Apple will have to address some big challenges if it is to succeed in a mobile payments market that has yet to get legs in the U.S. If Apple Pay thrives,&#8230;]]></description>
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