I’m reading a lot lately about how 2010 will be the year that mobile advertising finally moves beyond novel niche market into the mainstream. Yahoo EVP Hilary Schneider expects “exponential” growth… Read more »
Google last week began taking on Yelp, Urban Spoon and other crowdsourcing-based offerings that deliver information about local businesses and points of interest. And the move is about to give QR,… Read more »
Mobile advertising is hot, thanks to surging smartphone sales, increased traffic on the mobile web and the explosion of mobile apps. So Google’s recent $750 million acquisition of AdMob is likely… Read more »
Google this week expanded its coupon service to mobile just in time for Black Friday, enabling U.S. consumers to access and redeem the discounts via their phones — an effort that… Read more »
Text messages and banners on the mobile web are the most noticeable kinds of wireless ads, according to new research from Parks Associates, but mobile video and click-to-call campaigns draw the… Read more »
A group of 14 mobile-content companies agreed last week to pay as much as $63 million to settle an Illinois class-action lawsuit after a group of consumers claimed they were billed… Read more »
In these early days of mobile marketing, the industry is still leaning heavily on legacy metrics CPC and CPM to track the effectiveness of mobile ad campaigns. But as Chetan Sharma… Read more »
It was a typical slow summer week on the mobile front, but if you’re the type who likes controversy, keep an eye on the growing fracas centered on smartphones and privacy… Read more »