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mobile marketing

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ResearchWhy 2010 Still Won’t Be the Year of Mobile Advertising">ResearchWhy 2010 Still Won’t Be the Year of Mobile Advertising

Mobile advertising is hot, thanks to surging smartphone sales, increased traffic on the mobile web and the explosion of mobile apps. So Google’s recent $750 million acquisition of AdMob is likely… Read more »

In these early days of mobile marketing, the industry is still leaning heavily on legacy metrics CPC and CPM to track the effectiveness of mobile ad campaigns. But as Chetan Sharma… Read more »

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