ResearchMost merchants shouldn’t run to NFC just yet
NFC is once again generating a tremendous amount of buzz as a vehicle for mobile payments at the point of sale. But merchants that have yet to invest in mobile payments… Read more »
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NFC is once again generating a tremendous amount of buzz as a vehicle for mobile payments at the point of sale. But merchants that have yet to invest in mobile payments… Read more »
Gigaom readers rated big data and mobile most disruptive, but few marketing campaigns really use “big” data in real-time. Read more »
Retailers are scrambling to deploy beacons in an effort to engage with consumers who are already in the store. But retailers who don’t leverage beacons wisely and judiciously will slow growth… Read more »
Dramatic increases in its mobile business drove another successful quarter for Facebook, sending shares soaring. And while app install ads are playing a huge role in that success, there are several… Read more »
Over half of big spenders said they’d likely spend more budget on social media marketing. They’re also driving mobile and video, while not neglecting search. Read more »
All the big guys – Adobe, IBM, Salesforce, Oracle – have a suite of marketing tech platform tools they call marketing clouds. Social media marketing is the obvious focus, but what… Read more »
New data from Nielsen indicates U.S. consumers are spending more time than ever in mobile apps, but the number of apps they use regularly isn’t increasing much. That’s a problem for… Read more »
While a mobile app must fulfill its core function, it must also continue a dialog with its users to remain relevant. Doing so requires ongoing, intelligent, targeted outreach to customers and… Read more »
Mobile advertisers continue to struggle to deliver targeted marketing campaigns in mobile, largely because cookies are much less important on smartphones than on PCs. Verizon recently joined Google, Facebook and others… Read more »
Deep linking is quickly emerging as a powerful tool to ramp up traffic to apps and boost mobile advertising campaigns. Leveraging deep links in these early days requires some time and… Read more »