ResearchIn-store mobile marketing faces some big challenges
A new survey indicates most U.S. shoppers don’t want to be tracked through their phones as they move through stores and don’t want to receive messages as they shop. Which means… Read more »
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A new survey indicates most U.S. shoppers don’t want to be tracked through their phones as they move through stores and don’t want to receive messages as they shop. Which means… Read more »
Amidst a somewhat spurious debate on whether native apps will kill the open web, Netbiscuits – a long-time proponent of HTML5 and responsive design – has taken its mobile analytics and… Read more »
A new survey indicates mobile users are increasingly eager to watch long-form video on their phones, and many are watching sports-related content. That’s an audience marketers should be working aggressively to… Read more »
The worldwide mobile ad market has become a two-horse race between the dominant Google and the upstart Facebook. But Twitter is quietly laying the groundwork to make big strides over the… Read more »
It’s true that smartphones and tablets are increasingly giving brick-and-mortar retailers the chance to blur the lines between online and offline marketing. But those retailers typically have to sift through an… Read more »
Twitter’s ad rates declined again in the fourth quarter of 2013, extending a slide that began in the beginning of 2012. But I think last fall’s acquisition of the mobile ad… Read more »
Colin Gibbs, the Gigaom Research curator for mobile, has some well-chosen words on Bluetooth-based mobile marketing. In brief, he warns against heavy push marketing, lack of clear opt out, and messages… Read more »
Urban Airship used Mobile World Congress this week to plug a new product that helps retailers use Apple’s iBeacon technology to deliver targeted push messages to shoppers in the store. But… Read more »
Bluetooth low energy (BLE) is quickly attracting attention as a way for retailers to boost their in-store mobile marketing efforts. Here are a few tips for merchants looking to capitalize on… Read more »
Shopkick said it will roll out its shopBeacon service in 100 American Eagle locations nationwide in what will be the largest deployment of Apple’s iBeacon technology yet. But while proximity mobile… Read more »