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ResearchThe low-end smartphone market is booming. Here’s what it means
The low end of the smartphone market is blowing up, and Nokia and Samsung are reaping the rewards. Here’s what that increasing trend means for handset vendors, OS providers and app… Read more »
ResearchMobile ad conversion: Yet another reason to build a dedicated site
Traffic on the mobile web continues to soar, but conversion rates for ads on mobile phones lag far behind their desktop counterparts. But building a dedicated site for mobile use should… Read more »
ResearchWhat we can — and can’t — learn from Facebook’s mobile ad success
Companies in mobile advertising can learn a lot from Facebook, which has made big strides in recent months. But the market is still in its infancy, and those players shouldn’t read… Read more »
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Smartphones and tablets are often heaped together in the broad category of “mobile advertising,” but they’re two very different kinds of devices. And they generally require different strategies when it comes… Read more »
ResearchMobile industry 2012 segment analysis
Few industries change at the pace mobile does. Whether it’s the iPhone 5, the importance of LTE, or BYOD trends disrupting the enterprise, there are always new technologies, trends, and companies… Read more »
ResearchA near-term outlook for the mobile app marketplace
In the five years since the iPhone hit the market, Apple and Google have delivered more than 40 billion cumulative downloads of apps. Other sources predict the growth has only just… Read more »
ResearchToday in Mobile
The Wall Street Journal provides today’s must read with an insightful piece questioning the strategy behind Google’s $12 billion acquisition of Motorola. The move has widely been seen as a simple… Read more »
ResearchThe tip of the mobile data iceberg in China
China already accounts for more new iPhone and Android activations than the U.S., and the country’s mobile data consumption will grow drastically as 3G networks are built out. But the exploding… Read more »
ResearchThe Nokia Lumia 900 launch: A huge gamble that will pay off
AT&T will launch the Nokia Lumia 900 next week, and the handset will enjoy massive marketing campaigns from the carrier as well as Microsoft and Nokia. The launch is likely to… Read more »