Political campaigns, SMBs and other organizations are still failing to build websites that are optimized for mobile phones. They can change that by addressing several fundamental factors. Read more »
Native apps have come to dominate the time we spend on our mobile devices as opposed to the broader “mobile web,” and some industry insiders are concerned that trend will stifle… Read more »
Mobile played a huge role in online sales over the holiday season, but shoppers are clearly using their smartphones very differently than their tablets. Online retailers can boost their sales to… Read more »
T-Mobile’s prepaid subsidiary will soon give users mobile access to Facebook even if they don’t pay for a data plan. The move could be a key differentiator vs. other prepaid providers,… Read more »
A recent poll indicates many businesses looking to target mobile users are more focused on developing native apps than on building a mobile-friendly website. But there are several reasons why a… Read more »
No single technology or ad model will “save” the mobile advertising industry, which is doing pretty well as it is. Instead, a combination of factors will fuel dramatic growth of the… Read more »
Microsoft has begun wrapping websites in app-like packaging and enabling users to download the icons, which simply open a site on the mobile web. While the strategy has drawn some criticism,… Read more »
The smartphone has surpassed the PC as the device used to open the greatest percentage of marketing email in the U.S. Which is why your marketing emails must be easy to… Read more »
Facebook will soon begin testing a feature that makes it easier for users to make online purchases over their phones. The move could boost Facebook’s mobile ad business quickly, but it… Read more »
Traffic on the mobile web continues to soar, but conversion rates for ads on mobile phones lag far behind their desktop counterparts. But building a dedicated site for mobile use should… Read more »