var varname = "wijax_dad19cf511ae090c0b7bde51fbeb9254"; window[varname]="<span id=\"widget-go-widget-areas-2\" data-remove-on-inject-classes=\" \" class=\"  search-facets go-custom-widget-area_search-facets wijax-widgetclasses widget-go-widget-areas widget-area go-widget-areas-2 \"><\/span>\n<div id=\"scriblio_facets-7\" class=\"facet-technologies-and-products facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Technologies<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"selected\" data-term=\"personalization\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/personalization\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/author\/mathewi1\/\" class=\"term-link\" title=\"6 topics\">personalization<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>6<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"newspapers\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/newspapers\/\"><span class=\"bar\" style=\"width:50%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/personalization+newspapers\/?authors=cap-mathewi1\" class=\"term-link\" title=\"3 topics\">newspapers<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>3<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"e-books\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/e-books\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/personalization+e-books\/?authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">e-books<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"paywalls\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/paywalls\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/personalization+paywalls\/?authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">paywalls<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"e-readers\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/e-readers\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/personalization+e-readers\/?authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">e-readers<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"advertising\" data-taxonomy=\"Technologies and Products\" data-term-url=\"http:\/\/search.gigaom.com\/technology\/advertising\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/personalization+advertising\/?authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">advertising<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-6\" class=\"facet-companies facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Companies<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Flipboard\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/flipboard\/\"><span class=\"bar\" style=\"width:33.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/flipboard\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">Flipboard<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Facebook\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/facebook\/\"><span class=\"bar\" style=\"width:33.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/facebook\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">Facebook<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Twitter\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/twitter\/\"><span class=\"bar\" style=\"width:33.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/twitter\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">Twitter<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"reputation\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/reputation\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/reputation\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">reputation<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"The New York Times\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/the-new-york-times\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/the-new-york-times\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">The New York Times<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"zite\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/zite\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/zite\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">zite<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Google\" data-taxonomy=\"Companies\" data-term-url=\"http:\/\/search.gigaom.com\/company\/google\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/company\/google\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Google<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-11\" class=\"facet-people facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">People<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Ev Williams\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/ev-williams\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/person\/ev-williams\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Ev Williams<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Mark Zuckerberg\" data-taxonomy=\"People\" data-term-url=\"http:\/\/search.gigaom.com\/person\/mark-zuckerberg\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/person\/mark-zuckerberg\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Mark Zuckerberg<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-2\" class=\"facet-tags facet-group-tag widget widget_scriblio_facets\"><header class=\"widget-title\">Other<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Media\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/media\/\"><span class=\"bar\" style=\"width:83.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/media\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"5 topics\">Media<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>5<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"future of media\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/future-of-media\/\"><span class=\"bar\" style=\"width:66.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/future-of-media\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"4 topics\">future of media<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>4<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"monetization\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/monetization\/\"><span class=\"bar\" style=\"width:33.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/monetization\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">monetization<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"subscriptions\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/subscriptions\/\"><span class=\"bar\" style=\"width:33.333333333333%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/subscriptions\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"2 topics\">subscriptions<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>2<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"online identity\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/online-identity\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/online-identity\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">online identity<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"communication\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/communication\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/communication\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">communication<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Google Buzz\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/google-buzz\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/google-buzz\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Google Buzz<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Trove\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/trove\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/trove\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Trove<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"authentication\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/authentication\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/authentication\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">authentication<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"The New Press\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/the-new-press\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/the-new-press\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">The New Press<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"journalism\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/journalism\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/journalism\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">journalism<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Redesign\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/redesign\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/redesign\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Redesign<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"engagement\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/engagement\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/engagement\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">engagement<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"news.me\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/news-me\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/news-me\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">news.me<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"magazines\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/magazines\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/magazines\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">magazines<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"community\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/community\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/community\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">community<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"The Netherlands\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/the-netherlands\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/the-netherlands\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">The Netherlands<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"revenue\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/revenue\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/revenue\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">revenue<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"Identity\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/identity\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/identity\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">Identity<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"andrew sullivan\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/andrew-sullivan\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/andrew-sullivan\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">andrew sullivan<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n\t<li class=\"\" data-term=\"representation\" data-taxonomy=\"Tags\" data-term-url=\"http:\/\/search.gigaom.com\/tag\/representation\/\"><span class=\"bar\" style=\"width:16.666666666667%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/tag\/representation\/?technology=personalization&#038;authors=cap-mathewi1\" class=\"term-link\" title=\"1 topics\">representation<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>1<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-8\" class=\"facet-author widget widget_scriblio_facets\"><header class=\"widget-title\">Author<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"selected\" data-term=\"Mathew Ingram\" data-taxonomy=\"Co-Authors\" data-term-url=\"http:\/\/search.gigaom.com\/author\/mathewi1\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/personalization\/\" class=\"term-link\" title=\"6 topics\">Mathew Ingram<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>6<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-3\" class=\"facet-post-type widget widget_scriblio_facets\"><header class=\"widget-title\">Content Type<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"News Post\" data-taxonomy=\"Post Type\" data-term-url=\"http:\/\/search.gigaom.com\/go-type\/news-post\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/personalization\/?authors=cap-mathewi1&#038;go-type=news-post\" class=\"term-link\" title=\"6 topics\">News Post<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>6<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-5\" class=\"facet-property widget widget_scriblio_facets\"><header class=\"widget-title\">Property<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Gigaom\" data-taxonomy=\"Property\" data-term-url=\"http:\/\/search.gigaom.com\/property\/gigaom\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/personalization\/?authors=cap-mathewi1&#038;go-property=gigaom\" class=\"term-link\" title=\"6 topics\">Gigaom<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>6<\/span><\/a><\/li>\n<\/ul>\n<\/div><div id=\"scriblio_facets-10\" class=\"facet-availability widget widget_scriblio_facets\"><header class=\"widget-title\">Access<\/header><ul class='wp-tag-cloud'>\n\t<li class=\"\" data-term=\"Free\" data-taxonomy=\"Availability\" data-term-url=\"http:\/\/search.gigaom.com\/availability\/free\/\"><span class=\"bar\" style=\"width:100%;\"><\/span><a href=\"http:\/\/search.gigaom.com\/technology\/personalization\/?authors=cap-mathewi1&#038;go-availability=free\" class=\"term-link\" title=\"6 topics\">Free<span class=\"count\"><span class=\"meta-sep\">&nbsp;<\/span>6<\/span><\/a><\/li>\n<\/ul>\n<\/div>";
