ResearchToday in Social
Yahoo is telling people it’s not going to sell off its Right Media online advertising exchange. The Journal also says its core ad hosting and targeting technology – its APT platform… Read more »
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Yahoo is telling people it’s not going to sell off its Right Media online advertising exchange. The Journal also says its core ad hosting and targeting technology – its APT platform… Read more »
Local is hot, at least for Axel Springer. The German publisher is buying a local portal, meinestadt.de, as a vehicle to gain exposure for local online classified advertising. Read more »
Yahoo revealed in a filing that it might reevaluate its plan to return to shareholders the $4 billion it’s collecting from selling off its stake in Alibaba. Yahoo already has $2… Read more »
Portals used to be the on-ramp to a world of desktop web services. But individual apps and services rule the smartphone waves. Sina admits it’s worried and frightened about its role… Read more »
When AOL reported its quarterly earnings, it showed that overall online advertising was up 6 percent, but that was driven primarily by Europe and AOL’s ad networks. Its own display ad… Read more »
Microsoft’s struggles to make a successful business out of advertising led to the company posting its first-ever quarterly loss. Some have been saying for years Microsoft should never have gotten into… Read more »
Former Google executive Marissa Mayer looks to some like the savior Yahoo and its shareholders have been waiting for. But her focus in the past has been on technology and product… Read more »
Yahoo’s new board is throwing big dice with Marissa Mayer. Predictably, Silicon Valley – and cult of personality fans – like the move, while Eastern media watchers are dubious. I’ll prove… Read more »
But will they make ad sales together? AllThingsD says the two have settled their patent disputes without money changing hands, but rather that there’s some kind of joint ad sales effort… Read more »
Google announced that as another in its series of product-prunings, it was going to shut down iGoogle, a personalized startpage that let users organize widgets for feeds, content and Google services… Read more »