In the process of talking about what her job entails, the audience development editor for the New York Times underestimates BuzzFeed and how much competition it is — and how it… Read more »
Marketers are drawing on a broad palette of digital marketing tactics depending on their objectives, with the four most popular tactics being email marketing, social media marketing, search engine optimization, and… Read more »
The vast majority of digital marketers with budgets over $1 million rely on multiple programs because they’re using digital for all marketing objectives: awareness, acquisition, conversion, and retention. Read more »
Acquiring customers in the digital era is like creating a mosaic: To achieve a beautiful outcome, companies need to find the right blend of tactics. Read more »
Metafilter, a pioneering online community, has been forced to lay off almost half of its moderation staff and is on financial life support after its traffic from Google suddenly declined by… Read more »
Google Trends just added YouTube search data to its search term database. Many video publishers could use the tool to look for video titles. Read more »
Google is continuing its effort to punish sites that manipulate outside links in order to increase their search visibility. The move means websites should be careful that their SEO strategies doesn’t… Read more »
Optimizing content is crucial as customers migrate from being passive recipients to becoming active contributors. This opportunity presents a fresh set of challenges, not only for those in traditional broadcast industries… Read more »
Content and media sites are struggling to accommodate the polarizing forces of programmatic ad-buying and native advertising. While there’s no single solution to thriving in digital advertising, social media analytics can… Read more »
In an effort to help students clean up their online reputations, some colleges are purchasing a DIY personal search engine optimization tool, called Brand Yourself, that lets people improve their Google… Read more »