Smartphones will play a major role in how consumers shop and engage with retailers this holiday season. Retailers should focus on a few crucial areas to fully capitalize on that trend. Read more »
Political campaigns, SMBs and other organizations are still failing to build websites that are optimized for mobile phones. They can change that by addressing several fundamental factors. Read more »
New data from Nielsen indicates U.S. consumers are spending more time than ever in mobile apps, but the number of apps they use regularly isn’t increasing much. That’s a problem for… Read more »
While a mobile app must fulfill its core function, it must also continue a dialog with its users to remain relevant. Doing so requires ongoing, intelligent, targeted outreach to customers and… Read more »
A new survey indicates mobile users are increasingly eager to watch long-form video on their phones, and many are watching sports-related content. That’s an audience marketers should be working aggressively to… Read more »
Shopkick said it will roll out its shopBeacon service in 100 American Eagle locations nationwide in what will be the largest deployment of Apple’s iBeacon technology yet. But while proximity mobile… Read more »
Mobile played a huge role in online sales over the holiday season, but shoppers are clearly using their smartphones very differently than their tablets. Online retailers can boost their sales to… Read more »
Tablets may be fueling the growth of the mobile advertising industry because of their fast-growing penetration, longer user sessions and higher click-through rates. But as location plays a larger role, mobile… Read more »
A recent survey indicates while some retailers are increasing their mobile marketing spends, many others are staying on the sidelines as the market evolves. That’s a shame because some basic mobile… Read more »
Macy’s is employing Bluetooth low energy and photo-sharing this holiday season, while Best Buy is engaging their customers via SMS. While those strategies are very different, both demonstrate the power of… Read more »