While online personalization has been around for a while, only now are things really lining up for implementing it in a truly meaningful way for consumers online, in stores, and interacting… Read more »
Apple’s latest splashy hire, Musa Tariq, comes from Nike, where he worked on marketing for the Fuelband. Previous to that, he worked alongside current Apple retail chief Angela Ahrendts at Burberry. Read more »
Great post by Gigaom Research mobile curator Colin Gibbs on why technology is easy. Creating innovative business models is hard. The importance of actual customer demand and the challenge when new… Read more »
Since customer blowback from Nordstrom’s tracking of foot traffic via wi-fi signals from customers’ smartphones in its brick-and-mortar stores was reported this summer, there has been a predictable and merited discussion… Read more »
While independent developers have led innovation in mobile shopping apps, retailers, brands, and local businesses are facing an imperative — integrate high-value mobile shopping capabilities into their customers’ experiences or risk… Read more »
When you wander the malls or roam the aisles of your favorite boutique it’s increasingly likely that the retailer is watching where you walk via sensors and your phone. Is this… Read more »
To boost iPhone sales in stores, Apple is reportedly planning to offer new incentives to customers — perhaps more like the current Back to School offer — and start a trade-in… Read more »
The recent funding announcement and user enagagement numbers from We Heart It, a site that allows you to re-post inspiring images, can tell us a lot about where the future of… Read more »
Further growth of online sales is inevitable. This continued shift from brick-and-mortar retail shops to the online world affects everyone from the manufacturer to the distributor. Those looking to stay competitive… Read more »
Square is now in Verizon as well as AT&T stores. Working with the carriers gets Square closer to small business customers right as they’re buying their smartphones, and so far carriers… Read more »