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targeted advertising and social media advertising

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I bent over backwards to avoid putting the term “mobile ad network” in the headline, because Facebook is saying very little about what it is actually testing. It tells TechCrunch and… Read more »

Twitter is adding a critical new targeting capability to its Promoted Tweets and Accounts ads that run in its feed: topical targeting. This is a big deal, because Twitter’s “interest graph”… Read more »

Facebook will enable advertisers to re-target users with its otherwise boring right-rail ad units. They won’t be able to add additional Facebook-data-driven targeting, and this doesn’t have anything to do with… Read more »

Facebook recently started offering Like topic-based targeting in its self-service ad platform and via its advertising API. While its implementation seems simple, Facebook appears to be doing some data analysis to… Read more »

It’s online advertising forecast season. EMarketer projects nearly 11% growth in US spending next year, to $28.5 billion, and double-digit growth out to 2014. Agency Magna Global is slightly more bullish,… Read more »