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targeted advertising and social media

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In 2013 look for the action in social technologies to be increasingly enterprise-focused. In 2012 investors soured on consumer social media companies: Groupon, Zynga, and even Facebook were deemed disappointing. Arguably,… Read more »

Facebook recently started offering Like topic-based targeting in its self-service ad platform and via its advertising API. While its implementation seems simple, Facebook appears to be doing some data analysis to… Read more »

I’m a little late to this – tip o’ the hat to Business Insider for the link – but it’s a great conversation. I’m a fan of ad targeting, using social… Read more »

It’s online advertising forecast season. EMarketer projects nearly 11% growth in US spending next year, to $28.5 billion, and double-digit growth out to 2014. Agency Magna Global is slightly more bullish,… Read more »