Google has a useful new tool to manage your “digital afterlife.” The feature sends passwords to trusted contacts if you have been inactive, and provides a way to send on many… Read more »
People wondered why Google sold Frommer’s Travel barely nine months after acquiring it in the first place. The answer is that it’s keeping a huge number social media followers from sites… Read more »
The financial company Bloomberg says it will add Twitter to its platforms now that the SEC has given a green light to companies to use social media to announce market moving… Read more »
The New York Times offers an ad tool that lets brands use its stories in a unique form of content marketing. The tool, which can provide publishers with a new source… Read more »
Upworthy is attracting attention for its headlines and its viral videos about gay marriage, women’s rights and other social causes. But the site’s real value may be its potential to help… Read more »
Companies like Johnson & Johnson have long encouraged consumers to spread the word about their products. These marketing campaigns are taking on new twists in the age of social media. Read more »
Brands and publishers are well aware that they need to monitor and manage Twitter and Facebook. VidIQ, which launched today, says they’re overlooking YouTube as a critical social and data platform. Read more »
Burger King got a nasty social media surprise on the President’s Day holiday when someone took over its Twitter account and announced the company had been sold to its rival. Read more »
Do you remember the huge controversy when people claimed Instagram wanted to sell your photos? In a court filing, Instagram reiterated a familiar refrain by social media companies that users can… Read more »