Tracking customers through today’s data-driven shopping journey provides retailers a fresh take on doing business and the chance to deliver the best customer experience and build loyalty. Read more »
The outrage over clickbait is really just a symptom of the change from a one-way, broadcast model of journalism to one in which we actually know what readers want to read… Read more »
While online personalization has been around for a while, only now are things really lining up for implementing it in a truly meaningful way for consumers online, in stores, and interacting… Read more »
Twitter’s brevity and the nature of the relationship that users have with each other will likely always make it better suited for breaking news, but Facebook also loses out as a… Read more »
What is Google’s next growth market? It could be 5-year-olds, which would present both a big opportunity and a big regulatory challenge for the search giant. Read more »
Ethan Zuckerman of MIT, who helped develop the first online pop-up ad, argues that an ad-based model is responsible for the privacy-invading nature of the modern web — but even if… Read more »
Some argue that social networks like Twitter are the worst possible place after a celebrity like Robin Williams dies, because they cheapen the experience of mourning by making it public –… Read more »
The biggest threat facing new anonymous social networks is their own users. Cyberbullying and sex could fell apps like Whisper, Yik Yak, and Secret, which is why they’re turning to a… Read more »
The best part about having smartphones and thousands of connections through social networks like Twitter or Instagram is that we never have to be bored. But that’s also the bad part. Read more »
It’s tempting to see private vs. public as something binary or black and white, but there is a whole universe of human behavior expressed through services like Twitter and Facebook that… Read more »