ResearchOutlook: Media and consumer tech in 2015
In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Read more »
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In 2015 expect the payoff for video ad tech to begin, sharp growth for OTT, and more legal battles for net neutrality. Read more »
The major networks’ hesitance on 4K has left the door open for OTT providers to expand their beachheads on connected devices, and cement their relationships with TV-makers desperate to avoid being… Read more »
YouTube’s embrace of 4K at this year’s CES is akin to what Alfred Hitchcock called the MacGuffin: a plot device that creates suspense or tension but is incidental to the real… Read more »
Recent reports could make you think that Apple, Sony and Google are all getting ready to launch their own pay TV services any day now. Time for a reality check. Read more »
The shift in consumer media consumption from fixed, dedicated platforms to open, IP-based platforms caused problems for both in the second quarter. The period also saw a courtroom showdown between Apple… Read more »
Many long-standing legal rules of engagement between publishers and consumers tilted the playing field in unexpected ways in the first quarter. The period also saw a major expansion in the amount… Read more »
The launch of DIAL could represent a major step toward turning second-screen mobile devices into a primary means of discovering and accessing content for the first screen. That has the potential… Read more »
The new, new thing to do these days is to launch a new streaming video service to compete with Netflix and Amazon. Intel, Walmart, AT&T, Sony, Verizon… the list of me-too… Read more »
The next phase in the evolution of two-screen video is likely to focus on inverting the current relationship between the big screen and the little one. That is, tablets and smartphones… Read more »
America’s No. 3 pay network faces a tough future alone, with studio deals that will require renewing, expensive original series production needs, and a challenging pay TV market that necessitates leverage… Read more »