GigaomApple is making its own advertisements now with push to expand in-house ad team
Apple is diversifying its marketing: no longer relying exclusively on longtime firm TWBA, it’s building an internal shop and asking new firms to pitch. Read more »
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Apple is diversifying its marketing: no longer relying exclusively on longtime firm TWBA, it’s building an internal shop and asking new firms to pitch. Read more »
Postmedia, a large Canadian newspaper chain, is relaunching not just its newspapers and websites, but also offering two very different mobile products: an update-focused phone app and a magazine-style tablet app… Read more »
As the application market shifts from a pay-to-download model to other revenue models, ads have become an important revenue source for some app developers. Surprisingly, only 25 percent of phone-app developers… Read more »
For both phone and tablet apps, the majority of respondents who have integrated ads into their mobile apps experience fewer than 6,000 impressions per day. The average number of ad impression… Read more »
Survey results indicate that while the vast majority of developers are earning little ad revenue, a very few are earning significant amounts. More than one-third of developers earn less than $100… Read more »
Look for a new generation of mobile-centric data centers to arise over the next three years, with chips, servers, and power architectures customized for mobile workloads. Read more »
Tablet content is seeing higher engagement than that desktop web. But can tablets do the same for advertising, whose classic banner format is ‘cratering’? Read more »
Despite that famous 1996 declaration, many publishers have struggled to find effective consumer offerings online. But now a perfect storm of new models and prospects gives renewed confidence for many. Read more »
Numbers of people paying for digital content will take off thanks to new media devices, Forrester forecasts. If paid content becomes commonplace, will publishers turn their back on advertising, and what… Read more »
Long gone are the days when broadcast and cable networks, magazines, and radio were the gateways to customers. Today brand advertisers must go to much greater lengths to find their audiences… Read more »