GigaomApple is making its own advertisements now with push to expand in-house ad team
Apple is diversifying its marketing: no longer relying exclusively on longtime firm TWBA, it’s building an internal shop and asking new firms to pitch. Read more »
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Apple is diversifying its marketing: no longer relying exclusively on longtime firm TWBA, it’s building an internal shop and asking new firms to pitch. Read more »
With only a few days of iPad mini use, I know it’s the right iPad for me. Sure, it lacks a Retina display, but the screen has a higher pixel density… Read more »
Tablets featured prominently in the connected consumer space during the second quarter of 2012, both as a product category in their own right and as a component of broader platform strategies… Read more »
Microsoft bought a display company yesterday so I think we can assume that the Surface is not just a reference design for a Windows 8 tablet and that Microsoft is genuinely… Read more »
Apple has sought to use the cloud to heighten the value of its tightly woven ecosystem by integrating its own cloud-based services into the core functionality of its devices and in… Read more »
It is easy to get caught up in the drama around iPad sales, the death of the laptop or Apple’s tussle with Google’s Android. However, once I handed an iPad to… Read more »
Once upon a time, tablets came in one size the 9.7-inch iPad, and and cost anywhere from $500 for a WiFi0-only model to $800 for a 3G model with added storage… Read more »
Apple’s iPad sold 15.4 million units during the final calendar quarter of 2011, representing a 111-percent year-over-year increase in tablet sales. Android tablets may have gained market share during the same… Read more »
Apple’s new iBooks digital textbooks initiative has seen 350,000 downloads in just three days, according to new info. That’s a strong start for Apple’s expanded educational offerings, but the real question… Read more »
Apple is making strides with enterprise customers, according to a lot of recent surveys, but how does that look on the ground? Two recent examples include a program that’s bringing Macs… Read more »