Apple’s dominance in the tablet market is waning as Android slates finally catch up, but new studies from Opera and MoPub prove that for now, at least, the iPad is where… Read more »
A new forecast from eMarketer indicates the U.S. mobile advertising market is picking up steam faster than some had realized. Here are a few key reasons why the near future looks… Read more »
As the application market shifts from a pay-to-download model to other revenue models, ads have become an important revenue source for some app developers. Surprisingly, only 25 percent of phone-app developers… Read more »
For both phone and tablet apps, the majority of respondents who have integrated ads into their mobile apps experience fewer than 6,000 impressions per day. The average number of ad impression… Read more »
Survey results indicate that while the vast majority of developers are earning little ad revenue, a very few are earning significant amounts. More than one-third of developers earn less than $100… Read more »
While paid apps are more prevalent than ad-based revenue models, many developers view apps as projects rather than products, so they are not highly motivated to monetize their applications. Composed mainly… Read more »
Predicting what not to expect in mobile next year is a lot easier than predicting what will happen. You can be sure, for instance, that consumers won’t pay for on-the-go TV… Read more »