GigaomEA and Apple test out a promotion for free in-app purchases
EA is giving away promo codes that unlock $2 in virtual currency in the game “Real Racing 3″ for iOS. Previously, Apple promo codes were only used for paid app giveaways. Read more »
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EA is giving away promo codes that unlock $2 in virtual currency in the game “Real Racing 3″ for iOS. Previously, Apple promo codes were only used for paid app giveaways. Read more »
Many developers appear to view the idea of in-app purchases as a solid revenue opportunity with skepticism. Indeed, many developers view apps as projects rather than products, making monetization difficult. According… Read more »
With low barriers to entry, the photo and video app market consists of a large number of developers and is certainly not limited to a handful of well-financed startups: According to… Read more »
Developers are getting the ability to sell physical items through Amazon’s mobile in-app purchase system. The first app to get this ability is Activision’s Skylanders Cloud Patrol. This could be a… Read more »
New data from app analytics firm Localytics suggests the best way to make in-app purchase pay is to build loyalty and engagement, which can result in more revenue overall than a… Read more »
Big funding round for the digital content subscription and billing specialist Zuora: the company has raised $36 million in a Series D round… Read more »
If you’re looking for the key to making money on the App Store for Apple’s iOS devices, a new report from Distimo suggests that in-app purchases are what you should be… Read more »
Magazine apps appear to be enjoying quite the bump thanks to the introduction of in-app subscriptions to select titles. Wired, for example, is the fifth top grossing app on the iPad… Read more »
How many people might you expect to click “Allow” when face with Apple’s forbidding dialog asking you to “Share Your Information?” with publishers? According to a couple of very reliable sources,… Read more »
Events last week underscored how big a revenue source in-app purchasing is for mobile platform providers. In three separate moves, Apple, Google and Research in Motion, who typically take 30 percent… Read more »