Carrier’s SMS revenues are increasingly threatened by social messaging platforms like WhatsApp and Facebook Messenger. For the next few years, though, application-to-person (A2P) usage will provide a lifeline for the SMS… Read more »
AT&T unveiled an initiative that will enable developers and other mobile content providers to subsidize the data bills of subscribers when they access particular apps, websites or other content. But is… Read more »
A recent survey indicates while some retailers are increasing their mobile marketing spends, many others are staying on the sidelines as the market evolves. That’s a shame because some basic mobile… Read more »
Macy’s is employing Bluetooth low energy and photo-sharing this holiday season, while Best Buy is engaging their customers via SMS. While those strategies are very different, both demonstrate the power of… Read more »
The U.S. mobile industry is largely built on users willing to pay outrageous fees and sign pricey service contracts in exchange for buying subsidized handsets. But some innovative companies are leveraging… Read more »
The WhatsApp rumor mill is churning again today with a report that Google is negotiating an acquisition of the mobile messaging startup in the billion-dollar range. But I think WhatsApp would… Read more »
Much of the hype in mobile marketing centers on cutting-edge technologies like augmented reality and location-based ads. But SMS — plain old text messaging — is still a very powerful tool… Read more »
The mobile platform wars heated up in a big way as 2012 came to a close: Microsoft launched Windows Phone 8, Apple continued to roll out its iPhone 5 around the… Read more »
TechCrunch founder Michael Arrington wrote this week that he’s bored with the state of the mobile industry as we head into the new year. But there are plenty of reasons to… Read more »
Facebook will no longer require that users of its Messenger app for Android have an account with the social network. The move ups the ante in the war on carrier SMS… Read more »