Snapchat is a brand new and red-hot mobile app aimed at millennials, but it has a surprisingly old-fashioned media model — and that could help it take over as television becomes… Read more »
According to a recent presentation, BuzzFeed reaches more millennial video viewers than most of the major U.S. television networks, and it gets five times as much traffic from social as it… Read more »
The way my daughters watch what used to be called TV is fascinating: it happens anywhere, it’s YouTube and Vine and Twitch shows about playing Minecraft, and it’s all driven by… Read more »
Twitter announced on Thursday that it has hired former NBC News chief digital officer and former New York Times digital VP Vivian Schiller to manage its news partnerships unit Read more »
The BBC is the latest broadcaster to sign a partnership deal with Twitter that will allow the British media entity to embed video clips — complete with pre-roll ads — in… Read more »
Twitter is banking on its status as a “second screen” for TV content to drive a lot of the value it is promising as part of its public offering — but… Read more »
Twitter faces a number of challenges once it becomes a publicly-traded company, but one of the main ones is how to increase its advertising revenue without ruining the experience for users. Read more »
Twitter is engaged in a full-on love affair with your television set, because it sees that as the road to advertising wealth — but will the changes the service has to… Read more »
Twitter has apologized for posting fake advertising testimonials and attributing them to real users, but the slipup seemed to spark some angst among users about the company’s control over their content… Read more »
More than half of those surveyed in a new Gallup poll said that the television is their main source for news, and about 21 percent chose the internet. Less than 10… Read more »